From TLC to “Tails” LC

With a little help from some four-legged friends, this Telly and Promax award-winning campaign brought two well-known brands together to promote a sneak peek at the highly anticipated film Zootopia. A variety of skins, pelts, and furs “animalized” the TLC logo. Using an animation toolbox provided by Disney, and working with the TLC production team, research was done on every mammal ‘known to man’ in the animal kingdom to swap out and create new show titles that mimicked TLC programming. Clever as a fox - right?